Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business by Chandler Bolt & James Roper

Author:Chandler Bolt & James Roper [Bolt, Chandler]
Language: eng
Format: mobi
Published: 2015-01-19T14:00:00+00:00

Chapter 14

The Power in Your Punch Comes from Your Introduction

Now it is time to fulfill the final step in the Lazy Author’s Three-Step Shortcut. It’s time to write! Following logic, I am going to start by guiding you through writing your introduction that will hook your readers from the very first page.

Building your introduction is the most important first step in writing your book. It is also the most difficult. Writing the first 1,000 words is the first hurdle that you will have to get over, but once you do, you will be well underway to writing your book.

In order to help you get started, we have created a formula for writing a book introduction that will not only help you jumpstart your writing but will also serve as your foundation and as the sales letter that will help potential readers want to buy your book.

8 Steps to a Killer Introduction

Remember that in the Kindle platform that potential buyers will be able to preview your book to get an idea of what is inside and from there make a decision if they want to buy.

The introduction is like a sales letter, convincing them not only why they should buy your book but also why they should continue reading.

Here are the 8 steps to creating an awesome introduction (and don’t worry, I’ve provided examples all along the way):

Step 1: Identify the Problem

You want to bluntly state the problem from the very first sentence. Don’t beat around the bush. State the problem clearly, so your readers know EXACTLY why they need your book to fix it.

Readers know from the first sentence that The Productive Person is going to be a book about time management.

Example:

“In today’s world, balancing your work life and your social life is harder than ever.

When’s the last time you’ve gone 5 minutes without hearing a phone ring, having a chatty co-worker interrupt you, or seeing multiple notifications pop up on your cell phone?”

Step 2: Present the Solution

This is basically the section where you say, “In this book I am going to show you ...” or “This book is going to solve your problem by ...”

Example:

“But there is a book that answers your burning productivity problems in a new and easy to implement way. The Productive Person has been designed to resolve your daily time management questions and concerns in a concise and easy to read manner. This book is for people who suffer from procrastination, over commitment, and shiny-object-syndrome.”

Step 3: Reassert Your Credibility

Why should people trust you? How do you know about this topic? Why are you passionate about writing this book?

Example:

“As lifetime students of productivity and masters of the art of getting more done in less time, we’ve read and tested hundreds of the best books and articles on the subject of time management.”

Step 4: Show Them the Benefits Again

This is where you explain your solution. You will want to tell the reader about what they will receive by reading your book.

Example:

“Entrepreneurs, students, and many others who struggle

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